Capt. Sullenberger and US Airways social media landing

Fascinating article about Capt. Chesley B. Sullenberger III Fan page on Facebook.

Capt. Sullenberger was the pilot of the US Airways airplane that landed on the Hudson River last Thursday January 15. By Sunday January 18, the page had gather more that 300K fans and 14K post.

Meanwhile, Vitrue's Social Media Index was showing scores for US Airways soaring since Thursday. At their peak, the airline's scores were up 171% from its December average, reaching a three-day average of plus-135%. The Index is a proprietary reporting technology that measures a brand's online conversations.

For the time being the airline public relations department has created their group in facebook (One Million Strong For "Sully".) It would be interesting to see if US Airways uses this “social clamor” in the future.