Blogs as display ads platforms

We have known for a while of how effective blogs are to gain consumers confidence. But a recent article on eMarketer hints to a different strategy. While display ads on social networks are still viewed as ineffective, ads in blogs benefit from the blogs traction and attract more interest.


Also, as we have seen on Samsung partnership with the Pioneer Woman for the Moms Like Us site, a relationship with a blogger is an effective way to drive traffic to a site, and to create an engaged audience.