A bit more about the recession

Last week working for a semi-pitch, one of those projects you developed for an existing client, where everybody assume you already have the piece of business, but you don’t really have it. While working on the pitch I did a bit of research to identify communications trends in the face of the present recession. I came up with for categories:
• Value
• Trading down / cocooning
• Indulgence

What will be my surprise when a couple of days latter I got GfK Roper Pulse newsletter identifying the following communication trends:
• Scrimp 'n' Save – about economizing
• Home Is Where It's At – about staying in more
• Moving to Fun - about staying cheerful amidst the gloom and
• Indulgence – about consumers are rewarding themselves with the occasional treat.
• Green Awakening / Simplicity – about more simple, ecologically sound lifestyles

They go in a bit more of detail, but I wasn’t that off the mark. Good for me (indulgence trend)

Here It Comes

It was inevitable. After weeks of banks and financial institutions going done on almost a daily basis, endless talks about bail-outs and all the markets going, going, gone down, it has to hit the digital space.

In his Video Insider blog, Tod Sacerdoti’s starts the conversation about how this crisis is going to affect us all. He mainly covers three factors.

1. A flight to quality, recognized publishers.
2. Their increase on inventory
3. How content syndication translates into a surplus of parties selling the same inventory.

Stay tune because this is only the beginning.