The long planed sequel to The Phantom of the Opera seems to be gearing up for its West End premiere.

The original Phantom has been doing very well digitally with the engaging vBlog “The Phantom’s Lair”, although sadly it hasn’t been updated in almost a year. What it is a pity, because it such a fantastic channel for a show like Phantom that has been running for so long but it is still well alive and kicking.

But back to the future: A straightforward site was launched recently, for the sequel, Love Never Dies, in conjunction with a twitter feed and a FaceBook widget gearing up to some big announcement for this coming October 8th.

The site has a simple intro that bridges from the original Phantom to the sequel that takes place in NY’s Connie Island. The twitter is, of course, in the voice of the Phantom, and it started with two hilarious tweets in Latin (a first one?).The widget is again a twitter feed with news about the sequel.

Maybe a bit too much twitter, but it’s still early and It would be interesting what other digital strategies the Phantom comes up with. It is a no-brainer for such a global production, as the show is, to take advantage of the digital space.