Faris Yakob comes up with some Golden Rules of the Web that are very good samples of what we can and should be doing from a digital marketing perspective.
1. Attention is like friendship: It can't be bought, only earned.
2. Viral is dead; long live the spread.
3. Remix, reuse, recycle
4. Affect the network
5. Be nice or leave
6. Everywhere you go, always take your friends with you
7. Socialize your media
8. Find new ways to see
9. Augment your Reality
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